Thursday, 1 October 2009

Inspiration and Analysis

Smirnoff Vodka Range Avertisement




Hatter's Summer Night Dream with Smirnoff












The themes for my music video errupted when I watched the unusual Smirnoff advert. The advert itself consists of a mix of Shakespeare's Midsummer Nights Dream and Alice in Wonderland. The narrative for the advertisment was the gathering of people for a fancy dress party, whilst socialising and drinking Smirnoff. The mise-en-scene of the advert is based within a forest, the autumn leaves, the carpet upon the earth and the trees glowing with fairy lights. What really grasped my imagination was the variety and the originality of the costumes. It very much reminded me of another world, a different group of society, with varying rules and ways of life. What may be different in repicating similiar mise-en-scene is that it would be difficult creating a scene with limited light sources.


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